This, the City of London Corporation’s fourth strategy, seeks to build on the achievements of preceding strategies, engaging and inspiring every visitor to London so growing our visitor economy to the benefit of local sector stakeholders and contributing to London’s success as a World City.

It seeks to do this by developing the City as a vibrant, attractive and welcoming destination for all, leveraging these attributes to showcase London as the best place to visit and do business.

This will be realised through a series of priority action areas in that we will:

• Refine and build the City’s visitor brand • Exploit its capacity

• Grow its business visitor offer

• Tell its story brilliantly

• Create and curate new visitor experiences

• Develop Culture Mile

• Make its welcome world-class

• Grow its knowledge base

• Support and develop its assets and stakeholders

• Support London and the UK.