With the world at their fingertips, consumers today have an unprecedented level of connection. They can draw inspiration, access the answers to their biggest questions, and plan a trip from start to finish, from any device they want, whenever they want.

This constant access means travel buying habits have changed and every user approaches planning differently. They’re ready to make a purchase at any time, any day. They are always on and destination marketing must be too.

An always-on marketing strategy requires a paradigm shift. As a destination marketer, you can capture the attention of your travelers by staying one step ahead.

When you anticipate the needs and desires of your ideal visitors, you can inspire them with endless possibilities awaiting them in your destination. The reality is, the world has changed. An always-on marketing strategy will help you find the always-connected, always-planning traveler

In The Destination Marketer’s Guide to Always-On Marketing, you will learn:

• How always-on marketing works and how to leverage it for your destination
• How to improve performance and efficiencies to gain visibility around the planning and booking journey
• How insights into traveler behavior will help you rethink your digital marketing strategy
• How to gain consistent market presence and open up co-op opportunities

1. Give Your Strategy an Instant Upgrade With Always-On Marketing
2. Use Travel Intent, Timing & Planning to Your Advantage
3. Four Ways to Launch Your Always-On Strategy
4. Key Takeaways