Artificial intelligence (AI) is the hottest topic in marketing today. Advancements in generative and other multi-purpose AI tools are reshaping approaches to everything from content creation to customer experiences. However, amid all this innovation, it’s becoming increasingly hard to separate what’s real and what’s hype.
We surveyed business leaders, practitioners and consumers to better understand what the future of AI in marketing will really look like. Find out how leading brands are adopting emerging tech, where they’re seeing success and how they’re preparing for the next era of digital transformation.
Artificial intelligence (AI) is the hottest topic in marketing today. Advancements in generative and other multi-purpose AI tools are reshaping approaches to everything from content creation to customer experiences. However, amid all this innovation, it’s becoming increasingly hard to separate what’s real and what’s hype.
We surveyed business leaders, practitioners and consumers to better understand what the future of AI in marketing will really look like. Find out how leading brands are adopting emerging tech, where they’re seeing success and how they’re preparing for the next era of digital transformation.
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