We are entering the golden age of wellness tourism, where awareness and appreciation for health and longevity are at all time high and products and experiences are being developed to meet this growing demand.

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According to the Global Wellness Institute (GWI), wellness tourism will jump from $720 billion in 2019 to $1.4 trillion in 2027. While the pandemic was a setback for the tourism industry, it galvanized the wellness movement.

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“Today, wellness’s influence can be seen in all aspects of travel, tourism and hospitality and it will continue to have a profound effect on how our sectors move toward greater sustainability,” said Debbie Flynn, FINN Partners’ Global Travel Practice Leader.

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This report identifies the trends shaping its future, from new generational cohorts changing how products will be made and marketed, to technology radically changing guest experiences, and emerging hot spots where wellness is taking center stage in placemaking strategies.

• Age Benders. Blurring Generational Cohorts
• Nomadism. A New Segment for Wellness Tourism and Real Estate
• Women’s Health. A Mainstay of Wellness Programs
• Sky-High Wellness. Flying Will Help Your Wellness Journey. Really.
• Nourishing Escapes. Wellness Influences Culinary Travel
• Thermal Springs. Heat Up Future Wellness Destinations
• Where You’ll Go Next: Emerging Wellness Tourism Hot Spots Japan | South Korea | Saudi Arabia | Iceland | Italy
• From Sustainable to Regenerative Wellness Tourism Will [Need To] Be More Regenerative
• Now to Next