Ins and Outs:

**In: **Vibes. Travelers are looking to immerse themselves in other cultures, and brands that can find novel ways to fill their need will benefit.

**Out: **Revenge travel.

**In: **Event and gig trips. After Taylor Swift’s “The Eras Tour” raked in billions, destinations will need to look at event-driven tourism differently in order to make the most of it.

**Out: **Banking your PTO.

**In: **As AI is used with varying degrees of success by the media, journalists and consumers are searching for proof of humanity and authenticity in the content they create and consume.

**Out: **AI hallucinations and deepfakes.

**In: **Regenerative travel. While sustainable tourism remains an important topic, it’s evolving into a more holistic approach to create destinations that can successfully weather the test of time.

**Out: **Performative activism.

**In: **Keeping it real. With the evolving roles of DMOs and other tourism bodies, it’s possible to eliminate some of travelers’ perceived travel risks – but it needs to be done authentically.

**Out: **Staying in your lane.

**In: **We’re calling it already: In 2024, travelers are entering their cruise era.

**Out: **Avoiding the high seas.

1. Introduction
2. TRENDS:
3. More Living, Less Visiting
4. Go Big, Then Go Home
5. The Human Touch
6. Creating a Regenerative Tourism Ecosystem
7. Keeping It Real
8. Comeback of the Year: Cruising
9. Acknowledgements