Travel was once a digital trailblazer. But on the journey to modern retailing, it’s taken the scenic route. While other industries fully embraced the possibilities offered by new technology — and used it to reimagine their future — travel has got bogged down by the complexities of its past.

How can travel regain its innovator status? How can we take the first step toward modern retailing? To find out what’s most important for agencies to focus on, we undertook research among almost 3,000 respondents around the world, in the US, Saudi Arabia and Japan.

1. Consumers Remember Retailers Who Offer Great Experiences
2. Great Retailers Focus on Value over Price
3. Great Retailers Succeed by Building a Strong Brand
4. Value and Brand Affinity Drives Revenue
5. Brand Recall is Just as Important in Business Travel