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The Perception of Time is Changing
The essence of hospitality has always been about giving people a special moment in time: enjoying time away from the everyday, good times celebrated together, a memorable time in life, taking time out, and work time well invested in collaboration and performance.
But the world doesn’t view time as it once did. Societal shifts — accelerated by lightning-speed technological developments — have eradicated old school beliefs. Today, time has greater value because once lost, it cannot be recovered. We are now experiencing a demand for hyper-flexible time, strive to slow time down (vacations, time off, aging), feel we are running out of time (natural resources and climate change), and are, essentially, establishing new rules for time overall.
Since hotels are places where people spend time outside of their regular routine — viewing this time away from home as beneficial and enjoyable — we must recognize this changing perception of time impacts needs and expectations. How do we then incorporate this philosophy into our industry and our services, offerings, and operations to meet these transformed viewpoints and requirements?
Accor’s The New Quality Of Time — the latest report in our From Change To Opportunity thought leadership series — identifies many of these fluctuating attitudes toward time, provides insights into the impact they have on our industry, and pinpoints potential business opportunities evolving from these trends to successfully leverage our new fascination with time. There’s actually never been a better time to address this mindset.
The Perception of Time is Changing
The essence of hospitality has always been about giving people a special moment in time: enjoying time away from the everyday, good times celebrated together, a memorable time in life, taking time out, and work time well invested in collaboration and performance.
But the world doesn’t view time as it once did. Societal shifts — accelerated by lightning-speed technological developments — have eradicated old school beliefs. Today, time has greater value because once lost, it cannot be recovered. We are now experiencing a demand for hyper-flexible time, strive to slow time down (vacations, time off, aging), feel we are running out of time (natural resources and climate change), and are, essentially, establishing new rules for time overall.
Since hotels are places where people spend time outside of their regular routine — viewing this time away from home as beneficial and enjoyable — we must recognize this changing perception of time impacts needs and expectations. How do we then incorporate this philosophy into our industry and our services, offerings, and operations to meet these transformed viewpoints and requirements?
Accor’s The New Quality Of Time — the latest report in our From Change To Opportunity thought leadership series — identifies many of these fluctuating attitudes toward time, provides insights into the impact they have on our industry, and pinpoints potential business opportunities evolving from these trends to successfully leverage our new fascination with time. There’s actually never been a better time to address this mindset.
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