The typical consumer spends hours online each day working, shopping, scrolling through social media, and more. But how much time is actually spent with travel content before a purchase? And what resources are used while planning a trip?

To better understand travellers’ complex online behaviour leading up to a travel purchase, insights from the digital data panel provided a quantitative view of how much and what type of content travellers interact with throughout the booking journey.

1. Overview
2. Travel content consumption
3. Traveler journey purchase journey
4. Inspiration
5. Research
6. Planning
7. Booking
8. Sample path
9. Turning insights into action
10. Methodology & about Expedia Group