Travel is all about making memories. People plan trips to recharge, discover new places, and broaden their horizons. Amidst the diversity of traveler motivations, one thing remains constant—the need for compelling, effective marketing to capture their attention.

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As a destination marketer, your role is to guide travelers toward your destination. But standing out in a crowded market can be challenging—especially when resources are limited. That’s where the collaborative power and expanded resources of co-op marketing can help boost your impact.

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Co-op marketing means partnering with hotels, tourism boards, local businesses, and attractions to pool marketing budgets and messaging. Together, you can create larger, more impactful campaigns that reach wider audiences and drive visitation.

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With The Power of Co-Op Marketing: Driving Success for You and Your Stakeholders, you will:

• Master the Fundamentals: Understand the core principles of co-op marketing and learn how to integrate them into your marketing strategies.
• Discover Best Practices: Explore proven strategies and tactics for creating successful co-op marketing campaigns, ensuring maximum impact and efficiency.
• Build Enhanced Credibility: Learn how collaborative efforts can boost shared credibility, enhancing trust and authority in the eyes of potential visitors.

• Co-Op Marketing 101
• Get Your Co-Op ProgramUp and Running
• Chart the Optimal Path Through the Funnel
• Step Up Your Tactics and Strategies
• What's Next for the Digital Marketing?
• Putting It All Together