FOUR MAIN AMBITIONS

This starting principle was then developed into four main ambitions that the Municipality felt tourism should contribute towards:

1. Tourism should contribute to employment and income for the
2. citizens of the city.
3. Tourism in Rotterdam should contribute to a more sustainable city.
4. Tourism in Rotterdam should lead to dynamic and liveable
5. residential areas.
6. In Rotterdam we want to stay true to ourselves and share our
7. pride in our city.

Rotterdam Partners was then asked to support the development

of this process by first involving local entrepreneurs and stakeholders; and then by bringing together a group of international tourism experts through an International Advisory Board.