Something new is happening. As social becomes more entrenched in our day-to-day lives, social media teams are at long last receiving the recognition they deserve.
Industry trailblazers—those who have championed a new era of brand relevance— have made consumers more receptive than ever to seeing businesses in their feeds. Audiences aren’t just passively consuming branded content, they’re looking for it.
As a result, social media teams have captured the attention of executives and senior leaders looking to tap into the value of social. They realize the channel can drive a substantial business impact, but are looking to their teams to show them how.
We’re in uncharted territory, and that’s a good thing. Extraordinary brands and careers are made during times of high ambiguity. Rising to the challenges of today can affirm your value as a leader tomorrow.
You're at the helm of the ship, and you have everything you need to guide your team into the future.
In the 19th edition of the Sprout Social IndexTM, we surveyed over 1,800 consumers and 900 marketers across the US and UK to uncover the most effective ways to capitalize on this critical moment. These findings reveal what both parties are prioritizing in today’s shifting social media landscape, where the gaps are and how to close them.
Something new is happening. As social becomes more entrenched in our day-to-day lives, social media teams are at long last receiving the recognition they deserve.
Industry trailblazers—those who have championed a new era of brand relevance— have made consumers more receptive than ever to seeing businesses in their feeds. Audiences aren’t just passively consuming branded content, they’re looking for it.
As a result, social media teams have captured the attention of executives and senior leaders looking to tap into the value of social. They realize the channel can drive a substantial business impact, but are looking to their teams to show them how.
We’re in uncharted territory, and that’s a good thing. Extraordinary brands and careers are made during times of high ambiguity. Rising to the challenges of today can affirm your value as a leader tomorrow.
You're at the helm of the ship, and you have everything you need to guide your team into the future.
In the 19th edition of the Sprout Social IndexTM, we surveyed over 1,800 consumers and 900 marketers across the US and UK to uncover the most effective ways to capitalize on this critical moment. These findings reveal what both parties are prioritizing in today’s shifting social media landscape, where the gaps are and how to close them.
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