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In 2017, during my honeymoon in the Philippines, I spent two days struggling to catch a bus from Manila to the rice fields up north. The lack of information, availability, and secure payment options was frustrating—and it became clear this was a common experience for many travelers. That moment sparked the creation of Travelier (originally Bookaway)—a solution to the gaps in the non-air travel sector.
Ground and sea transportation is often overshadowed by air travel, hotels, and car rentals, yet it represents a $198 billion industry within the $3 trillion global travel market. With over 170,000 bus, ferry, and train stations worldwide—far more than airports—this sector unlocks access to some of the world’s most beautiful and remote destinations.
Post-pandemic overtourism in cities like Amsterdam, Barcelona, and London has highlighted the need for better access to these hidden gems, often only reachable by ground or sea. Despite its potential, ground and sea transportation remains underrepresented in media and industry discussions.
That’s why Travelier has sponsored the first dedicated market research on ground and sea transportation, in partnership with Skift. This longoverdue effort will provide critical data and insights to help the sector reach its full tech-enabled potential.
I urge travel industry decision-makers to pay attention to this market. By incorporating ground and sea transportation, you can offer customers a seamless, connected trip and unlock high-margin revenue streams. Let this research guide you toward what’s next.
In 2017, during my honeymoon in the Philippines, I spent two days struggling to catch a bus from Manila to the rice fields up north. The lack of information, availability, and secure payment options was frustrating—and it became clear this was a common experience for many travelers. That moment sparked the creation of Travelier (originally Bookaway)—a solution to the gaps in the non-air travel sector.
Ground and sea transportation is often overshadowed by air travel, hotels, and car rentals, yet it represents a $198 billion industry within the $3 trillion global travel market. With over 170,000 bus, ferry, and train stations worldwide—far more than airports—this sector unlocks access to some of the world’s most beautiful and remote destinations.
Post-pandemic overtourism in cities like Amsterdam, Barcelona, and London has highlighted the need for better access to these hidden gems, often only reachable by ground or sea. Despite its potential, ground and sea transportation remains underrepresented in media and industry discussions.
That’s why Travelier has sponsored the first dedicated market research on ground and sea transportation, in partnership with Skift. This longoverdue effort will provide critical data and insights to help the sector reach its full tech-enabled potential.
I urge travel industry decision-makers to pay attention to this market. By incorporating ground and sea transportation, you can offer customers a seamless, connected trip and unlock high-margin revenue streams. Let this research guide you toward what’s next.
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