It’s no secret that the marketing landscape is changing quicker than ever.
AI and automation, alongside a fast-paced world, have the majority of marketers agreeing that marketing has transformed more in the past three years, than over the past 50. We no longer live in a go-to-market world where having information alone is enough – those who want to succeed must instead act on intelligence. We’ve shifted from the Age of Information to the Age of Intelligence.
That has significant implications for the marketing world. The way that people research and engage with brands impacts which marketing channels and strategies are effective. It’s increasingly challenging to break through the noise to generate traffic and leads. Taking a one-size-fits-most approach to anticipating customer needs no longer works. Marketers need to work through these challenges amidst a backdrop of tight budgets. As you’ll read in the report, 2024 calls for marketers to think through awareness, engagement, personalisation, efficiency and growth in new ways. So the question becomes, how to do it?
It’s no secret that the marketing landscape is changing quicker than ever.
AI and automation, alongside a fast-paced world, have the majority of marketers agreeing that marketing has transformed more in the past three years, than over the past 50. We no longer live in a go-to-market world where having information alone is enough – those who want to succeed must instead act on intelligence. We’ve shifted from the Age of Information to the Age of Intelligence.
That has significant implications for the marketing world. The way that people research and engage with brands impacts which marketing channels and strategies are effective. It’s increasingly challenging to break through the noise to generate traffic and leads. Taking a one-size-fits-most approach to anticipating customer needs no longer works. Marketers need to work through these challenges amidst a backdrop of tight budgets. As you’ll read in the report, 2024 calls for marketers to think through awareness, engagement, personalisation, efficiency and growth in new ways. So the question becomes, how to do it?
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