We are excited to present our annual 2022 State of UserGenerated Content report by TINT. This year’s report explores the ways that brands connect with their communities, the impact of content across the entire customer journey and experience, how organizations interact with their employees, and strategies for 2022 and beyond. We wanted to highlight relevant and emerging trends for the next twelve months, and incorporated a new consumer trends survey to learn what people are looking for from brands in 2022.

1. Note from the CEO
2. Table of Contents
3. Executive Summary and 2022 Themes
4. Introduction
5. Consumer Trends
6. Marketing Themes
7. Theme #1 - Engagement vs ROI
8. Theme #2 - Team Growing Pains
9. Theme #3 - The Untapped Potential of User-Generated Content
10. Theme #4 - Employee-Generated Content is Key for Recruiting and Employee Engagement
11. Theme #5 - Effectively Embracing DEI
12. Theme #6 - The Power of Visual Content
13. Theme #7 - The Rise of Web 3.0 and the Metaverse(s)
14. About TINT
15. Thank you
16. Methodology