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GSIQ Tourism Insights takes a regular look at the global online conversation, analysing mainstream and social media in all major countries and languages, to see which tourism issues are growing, which are starting to cut through and which are on the wane. Looking back over summer in the northern hemisphere it is clear that mass tourism and overtourism has become the topic du jour.
In August 2023, protests were seen in the Austrian town of Hallstatt but it took until the following year for protests to start to grow in other countries, pricking the consciousness in particular of northern Europeans who flock to the sunnier parts of Europe each year. Ire has been focused on short-term lets but overcrowding in resorts caused by cruise ships, stag party misbehaviour, and the desire for the perfect Instagram photo, have also caused issues.
These concerns bundle themselves into the larger concept of sustainable tourism, bringing into the light for the first time for many people, some negative social and economic impacts, as opposed to the more environmental side of the discussion.
This report examines how the concept of overtourism, associated protests, and other key themes in the sector have broken through in online media and social discussion, with the aim of helping the industry keep in touch with developments in public engagement and sector conversations.
GSIQ Tourism Insights takes a regular look at the global online conversation, analysing mainstream and social media in all major countries and languages, to see which tourism issues are growing, which are starting to cut through and which are on the wane. Looking back over summer in the northern hemisphere it is clear that mass tourism and overtourism has become the topic du jour.
In August 2023, protests were seen in the Austrian town of Hallstatt but it took until the following year for protests to start to grow in other countries, pricking the consciousness in particular of northern Europeans who flock to the sunnier parts of Europe each year. Ire has been focused on short-term lets but overcrowding in resorts caused by cruise ships, stag party misbehaviour, and the desire for the perfect Instagram photo, have also caused issues.
These concerns bundle themselves into the larger concept of sustainable tourism, bringing into the light for the first time for many people, some negative social and economic impacts, as opposed to the more environmental side of the discussion.
This report examines how the concept of overtourism, associated protests, and other key themes in the sector have broken through in online media and social discussion, with the aim of helping the industry keep in touch with developments in public engagement and sector conversations.
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