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The Formula for Balanced Tourism
Our tourism formula is not just about “more and more visitors”. We do not see tourism as an end in itself, but we are convinced that increased tourism helps to create better local communities, with more job opportunities and experiences for everyone who lives here.
Our purpose and vision is for tourism to be in balance, enriching both businesses, citizens, and visitors.
Our starting point is that tourism is a means of creating positive value for local communities all year round. However, we are not blind to the potential negative effects of tourism on nature and local communities. Just like with the Tourism Collective – our previous strategy – VISM works for balanced and meaningful tourism that does not compromise nature and supports the good life here, where we live.
Central to our formula for Tourism in Balance is the interests of businesses plus the interests of citizens, multiplied by marketing:
TiB = (Ei + Bi) x M
Tourism in Balance = (Business interests + Citizens' interests) x Marketing
Marketing is our primary means and core competence as a destination company. Marketing, branding, and communication are, therefore at the centre of our business universe. With marketing, we can strengthen the messages of the business community and celebrate our destination with living stories about our local community. Stories that balance quality of life with quality of experience, cultural history with wild and beautiful nature. Through marketing, we can tell stories that change and engage both locals and guests in protecting, preserving, and enriching our destination. With marketing, we can influence both tourist demand and their behaviour.
The business accommodations, attractions, cultural scenes, restaurants and cafés, shops, transporters, rental locations, and events are the backbone of our destination. The industry ensures that our guests can experience, eat, and stay with us. The industry provides guests with a good holiday experience, serves as a workplace for the area’s citizens, ensures development in step with the times, and guarantees that locals can also enjoy a good dinner at a restaurant – all year round.
The industry is most often a partner in our campaigns. This is important because the joint branding and marketing give us critical mass – it is crucial for the reach, quality, and impact of the campaigns.
Citizens, associations, and local communities are equally important in our work, because tourism is a phenomenon that does not exist in a vacuum. Tourism takes place right where we live and carry out our daily lives. The human encounters, everyday life, communities, art, and culture are almost always part of the overall experience for visitors.
As a destination company, we can only achieve our vision of tourism in balance with the acceptance and support of citizens. As a marketing organisation, we can only be credible and recognisable if citizens, associations, and enthusiasts are co-narrators and participate in our story about South Zealand and Møn. We believe that if the three elements (business, citizens, and marketing) work together, we can create balanced tourism in South Zealand and Møn.
The Formula for Balanced Tourism
Our tourism formula is not just about “more and more visitors”. We do not see tourism as an end in itself, but we are convinced that increased tourism helps to create better local communities, with more job opportunities and experiences for everyone who lives here.
Our purpose and vision is for tourism to be in balance, enriching both businesses, citizens, and visitors.
Our starting point is that tourism is a means of creating positive value for local communities all year round. However, we are not blind to the potential negative effects of tourism on nature and local communities. Just like with the Tourism Collective – our previous strategy – VISM works for balanced and meaningful tourism that does not compromise nature and supports the good life here, where we live.
Central to our formula for Tourism in Balance is the interests of businesses plus the interests of citizens, multiplied by marketing:
TiB = (Ei + Bi) x M
Tourism in Balance = (Business interests + Citizens' interests) x Marketing
Marketing is our primary means and core competence as a destination company. Marketing, branding, and communication are, therefore at the centre of our business universe. With marketing, we can strengthen the messages of the business community and celebrate our destination with living stories about our local community. Stories that balance quality of life with quality of experience, cultural history with wild and beautiful nature. Through marketing, we can tell stories that change and engage both locals and guests in protecting, preserving, and enriching our destination. With marketing, we can influence both tourist demand and their behaviour.
The business accommodations, attractions, cultural scenes, restaurants and cafés, shops, transporters, rental locations, and events are the backbone of our destination. The industry ensures that our guests can experience, eat, and stay with us. The industry provides guests with a good holiday experience, serves as a workplace for the area’s citizens, ensures development in step with the times, and guarantees that locals can also enjoy a good dinner at a restaurant – all year round.
The industry is most often a partner in our campaigns. This is important because the joint branding and marketing give us critical mass – it is crucial for the reach, quality, and impact of the campaigns.
Citizens, associations, and local communities are equally important in our work, because tourism is a phenomenon that does not exist in a vacuum. Tourism takes place right where we live and carry out our daily lives. The human encounters, everyday life, communities, art, and culture are almost always part of the overall experience for visitors.
As a destination company, we can only achieve our vision of tourism in balance with the acceptance and support of citizens. As a marketing organisation, we can only be credible and recognisable if citizens, associations, and enthusiasts are co-narrators and participate in our story about South Zealand and Møn. We believe that if the three elements (business, citizens, and marketing) work together, we can create balanced tourism in South Zealand and Møn.
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