VISION

To showcase the Whitsundays as the globally recognised Great Barrier Reef destination.

AIM

To increase overnight visitor expenditure from $956 million (2018 actual) to $1.53 billion (2025 base target) through continuation of trend 2014/2018 or to $2.14 billion (2025 stretch target) through increased average length of stay and average daily spend.

8 KEY ACTION AREAS

1. One Whitsundays
2. Access
3. Product Development
4. Experience Development
5. Brand and Marketing
6. Events
7. Risk Management
8. The Environment

CONTAINING

38 detailed actions

MEASURED BY

39 KPI’s