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We’ve delved into the travel plans, preferences and aspirations of over 20,000 travellers across Europe, Africa, and the Middle East for the year ahead.
Our research paints a vibrant picture of how, when, where, and with whom people plan to travel next year, echoing our own data.
We explore practical aspects like cost and accommodation priorities, plus uncover the types of holidays and experiences that EMEA consumers are craving.
We reveal travel planning and booking behaviours, highlighting travel enthusiasm across all generations, price points, and markets. We explore the use of AI and social media, and how interest in sustainable travel remains high across the regions.
The desire to travel to broaden horizons and forge connections is evident, as travellers seek new destinations, experiences, and activities.
As you read, you’ll discover clear emerging themes and shifting priorities that we, as hoteliers, must consider in how we engage with our customers at every stage of their journey with us.
The future of leisure travel looks bright, with a strong desire for international, regional, and domestic travel. I’m excited about the future of travel and the opportunities that lie ahead.
We’ve delved into the travel plans, preferences and aspirations of over 20,000 travellers across Europe, Africa, and the Middle East for the year ahead.
Our research paints a vibrant picture of how, when, where, and with whom people plan to travel next year, echoing our own data.
We explore practical aspects like cost and accommodation priorities, plus uncover the types of holidays and experiences that EMEA consumers are craving.
We reveal travel planning and booking behaviours, highlighting travel enthusiasm across all generations, price points, and markets. We explore the use of AI and social media, and how interest in sustainable travel remains high across the regions.
The desire to travel to broaden horizons and forge connections is evident, as travellers seek new destinations, experiences, and activities.
As you read, you’ll discover clear emerging themes and shifting priorities that we, as hoteliers, must consider in how we engage with our customers at every stage of their journey with us.
The future of leisure travel looks bright, with a strong desire for international, regional, and domestic travel. I’m excited about the future of travel and the opportunities that lie ahead.
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