Tourism is a service sector with great potential for Finland, and a growing export sector. In 2019, tourism exports accounted for more than 17% of the export income generated by services. The total demand for tourism was approximately EUR 16 billion, and its direct share of GDP was 2.7%. While tourism employed more than 154,000 people it has significant regional economic impacts. COVID-19 restrictions and Russia’s invasion of Ukraine significantly weakened the operating conditions of the sector.
“Achieving more together – sustainable growth and renewal in Finnish tourism” is Finland’s national tourism strategy for 2022–2028. It envisions Finland as the most sustainably growing tourist destination in the Nordic countries. The strategy identifies four key priorities that will enable sustainable growth and renewal of the tourism sector: supporting activities that foster sustainable development, responding to digital change, improving accessibility to cater to the needs of the tourism sector, and ensuring an operating environment that supports competitiveness. Cooperation plays a major role, as the name of the strategy indicates.
The tourism strategy and measures were updated in spring 2022 in response to the changes in the operating environment. The High-Level Working Group on Tourism played a key role in promoting the update. The tourism strategy serves as a joint guideline for tourism operators in developing the tourism sector and measures will be taken in collaboration by a wide range of actors.
Tourism is a service sector with great potential for Finland, and a growing export sector. In 2019, tourism exports accounted for more than 17% of the export income generated by services. The total demand for tourism was approximately EUR 16 billion, and its direct share of GDP was 2.7%. While tourism employed more than 154,000 people it has significant regional economic impacts. COVID-19 restrictions and Russia’s invasion of Ukraine significantly weakened the operating conditions of the sector.
“Achieving more together – sustainable growth and renewal in Finnish tourism” is Finland’s national tourism strategy for 2022–2028. It envisions Finland as the most sustainably growing tourist destination in the Nordic countries. The strategy identifies four key priorities that will enable sustainable growth and renewal of the tourism sector: supporting activities that foster sustainable development, responding to digital change, improving accessibility to cater to the needs of the tourism sector, and ensuring an operating environment that supports competitiveness. Cooperation plays a major role, as the name of the strategy indicates.
The tourism strategy and measures were updated in spring 2022 in response to the changes in the operating environment. The High-Level Working Group on Tourism played a key role in promoting the update. The tourism strategy serves as a joint guideline for tourism operators in developing the tourism sector and measures will be taken in collaboration by a wide range of actors.
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