The Strategic Tourism Plan 2021-2027 considers our current conditions as well as many emerging issues which have the potential to impact travel and tourism in our county. The plan was informed by the findings of the recently completed Visitor Profile Study – an in-depth analysis of people who recently visited Tompkins County. Nearly 2,100 visitors participated in this study through online or in-person surveys. A public comment period was held from October 23 to November 11, 2019.

The plan proposes eight overall goals and additional goals in fifteen distinct focus areas. The plan proposes specific actions and measures for each focus area.