This Report dives into the key consumer trends expected in 2024 including Ask AI, Delightful Distractions, Greenwashed Out, Progressively Polarised, Value Hackers and Wellness Pragmatists.
Ask AI
Generative AI is prompting an ecosystem reset. New tools are turning into co-creators for consumers, influencing their decisions and changing their expectations of brand engagement.
Delightful Distractions
Consumers want to take their minds off everyday stressors. They need a little relief from their anxieties and a chance to break away from the mundane.
Delightful distractions invigorate and uplift emotions. These thrill-filled good moments can leave a meaningful impression.
Greenwashed Out
Consumers can't tackle the climate crisis alone. They've been taking steps to live sustainably but also question whether companies and governments are using all possible resources to make a true difference.
People are greenwashed out. They know their eco-friendly choices help to an extent, but real change needs to be a collective effort. So, consumers are pushing the responsibility back on businesses.
Progressively Polarised
Social and political movements continue to trigger debates around the world. And major 2024 elections are expected to escalate tensions.
The charged -often divisive-nature of these issues will intensify the progressively polarised landscape. How consumers react to brands that take a stance can be unpredictable.
Value Hackers
Inflation instilled a new financial mindset, but consumers won't skimp on what they really want.
Instead, they hunt for the best deals. And that extends beyond the price tag. Value Hackers find clever ways to maximise their budgets without sacrificing quality.
Wellness Pragmatists
Optimal health without hassles. That's how wellness pragmatists tackle self-care. Consumers want quick, effective solutions that enhance their bodies and minds. Proven efficacy will influence purchase choices.
Products need to be backed by facts and easily blend with current habits. Companies should offer practical options that leverage the power of science and technology.
This Report dives into the key consumer trends expected in 2024 including Ask AI, Delightful Distractions, Greenwashed Out, Progressively Polarised, Value Hackers and Wellness Pragmatists.
Ask AI
Generative AI is prompting an ecosystem reset. New tools are turning into co-creators for consumers, influencing their decisions and changing their expectations of brand engagement.
Delightful Distractions
Consumers want to take their minds off everyday stressors. They need a little relief from their anxieties and a chance to break away from the mundane.
Delightful distractions invigorate and uplift emotions. These thrill-filled good moments can leave a meaningful impression.
Greenwashed Out
Consumers can't tackle the climate crisis alone. They've been taking steps to live sustainably but also question whether companies and governments are using all possible resources to make a true difference.
People are greenwashed out. They know their eco-friendly choices help to an extent, but real change needs to be a collective effort. So, consumers are pushing the responsibility back on businesses.
Progressively Polarised
Social and political movements continue to trigger debates around the world. And major 2024 elections are expected to escalate tensions.
The charged -often divisive-nature of these issues will intensify the progressively polarised landscape. How consumers react to brands that take a stance can be unpredictable.
Value Hackers
Inflation instilled a new financial mindset, but consumers won't skimp on what they really want.
Instead, they hunt for the best deals. And that extends beyond the price tag. Value Hackers find clever ways to maximise their budgets without sacrificing quality.
Wellness Pragmatists
Optimal health without hassles. That's how wellness pragmatists tackle self-care. Consumers want quick, effective solutions that enhance their bodies and minds. Proven efficacy will influence purchase choices.
Products need to be backed by facts and easily blend with current habits. Companies should offer practical options that leverage the power of science and technology.
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