Author:
UNWTO
Language:
English

Tourism: A Driver for Shared Prosperity

November 2023
Sustainability

2023 marks the halfway point to the journey to 2030, and there is still much work to do to achieve the Sustainable Development Goals. The failure to address climate change, more extreme weather events, biodiversity loss and ecosystem collapse, and social inequalities top the

global risk register for the coming years. Vulnerable countries are particularly at increased risk of these global challenges, and will require additional support to respond.

As one of the world’s largest socioeconomic sectors, tourism has the potential to be a powerful force for good in addressing these challenges. Tourism can create jobs, boost economies, support conservation efforts, and help promote understanding and tolerance between different cultures when managed responsibly. So, as tourism emerges from the COVID-19 pandemic and returns to pre-pandemic levels, it is essential to reflect on the impact of tourism and accelerate action towards a more sustainable, inclusive and resilient sector.

Shared prosperity is thus a vital concept to focus on in tourism development because it aims to ensure that the benefits of tourism are widely distributed throughout the host communities and contribute to the well-being of all residents. Ensuring that local businesses are linked to the tourism value chain while minimising leakages, prioritizing investments in sustainable infrastructure and educating communities about careers in the tourism sector are all potential activities that can enhance the

shared benefits of tourism for communities. This report builds on UNWTO’s extensive work on progressing the Sustainable Development Goals through tourism in general, as well as its specific work on promoting tourism as a tool for inclusive growth. This includes the 2017 report Tourism and the Sustainable Development Goals – Journey to 2030 5, the 2023 Goa Roadmap for Tourism as a Vehicle for Achieving the

Sustainable Development Goals 6 and Achieving the Sustainable Development Goals through Tourism – Toolkit of Indicators for Projects ( TIPs ) 7, as well as the UNWTO- led development of a Statistical Framework for Measuring the Sustainability of Tourism ( SF-MST ) 8 aimed to provide an internationally agreed statistical framework to measure the impacts and dependencies of tourism on the economy, society and the environment.

The World Tourism Alliance ( WTA ) has actively researched tourism development and its potential contribution to poverty alleviation and rural development. Their expertise and case studies form a key part of this research project, both in the key insights and the final report to be released in 2024.

This project aims to outline the linkage between tourism, shared prosperity and the Sustainable Development Goals. The current document includes the key insights on this theme including a selected case study from Yucun in China.

Contents:

  1. Introduction
  2. Shared Prosperity
  3. How can tourism advance shared prosperity and the SDGs?
  4. Shared prosperity in numbers
  5. China’s vision for prosperity
  6. Interim conclusion and next steps

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Tourism: A Driver for Shared Prosperity

November 2023
Sustainability

2023 marks the halfway point to the journey to 2030, and there is still much work to do to achieve the Sustainable Development Goals. The failure to address climate change, more extreme weather events, biodiversity loss and ecosystem collapse, and social inequalities top the

global risk register for the coming years. Vulnerable countries are particularly at increased risk of these global challenges, and will require additional support to respond.

As one of the world’s largest socioeconomic sectors, tourism has the potential to be a powerful force for good in addressing these challenges. Tourism can create jobs, boost economies, support conservation efforts, and help promote understanding and tolerance between different cultures when managed responsibly. So, as tourism emerges from the COVID-19 pandemic and returns to pre-pandemic levels, it is essential to reflect on the impact of tourism and accelerate action towards a more sustainable, inclusive and resilient sector.

Shared prosperity is thus a vital concept to focus on in tourism development because it aims to ensure that the benefits of tourism are widely distributed throughout the host communities and contribute to the well-being of all residents. Ensuring that local businesses are linked to the tourism value chain while minimising leakages, prioritizing investments in sustainable infrastructure and educating communities about careers in the tourism sector are all potential activities that can enhance the

shared benefits of tourism for communities. This report builds on UNWTO’s extensive work on progressing the Sustainable Development Goals through tourism in general, as well as its specific work on promoting tourism as a tool for inclusive growth. This includes the 2017 report Tourism and the Sustainable Development Goals – Journey to 2030 5, the 2023 Goa Roadmap for Tourism as a Vehicle for Achieving the

Sustainable Development Goals 6 and Achieving the Sustainable Development Goals through Tourism – Toolkit of Indicators for Projects ( TIPs ) 7, as well as the UNWTO- led development of a Statistical Framework for Measuring the Sustainability of Tourism ( SF-MST ) 8 aimed to provide an internationally agreed statistical framework to measure the impacts and dependencies of tourism on the economy, society and the environment.

The World Tourism Alliance ( WTA ) has actively researched tourism development and its potential contribution to poverty alleviation and rural development. Their expertise and case studies form a key part of this research project, both in the key insights and the final report to be released in 2024.

This project aims to outline the linkage between tourism, shared prosperity and the Sustainable Development Goals. The current document includes the key insights on this theme including a selected case study from Yucun in China.

Contents:

  1. Introduction
  2. Shared Prosperity
  3. How can tourism advance shared prosperity and the SDGs?
  4. Shared prosperity in numbers
  5. China’s vision for prosperity
  6. Interim conclusion and next steps