This ambitious vision was derived from the City Vision, the Strategic Plan released by the Tel Aviv Municipality in 2017. The Plan paints an image of the future in multiple areas of urban life. For the first time in Tel Aviv's history, tourism received separate attention equivalent to that of core municipal functions and services, such as education, community, local economy and planning. This change reflects the unprecedented growth of tourism in the city and underscores the importance of tourism to the livelihood of local residents and businesses, its effect on the urban fabric of life and its contribution to promoting the city's standing in the world.