The vision for Bournemouth, Christchurch and Poole’s Tourism Economy is to establish one of the best coastal places in the world to visit, work and invest in.

This will be achieved by harnessing the vibrancy of our community, the strength of our economy, the skills of our people, the wealth of our culture and the quality of our infrastructure, environment and quality of life.

A strong place brand is being developed to draw together the identity of our region as a leading centre for wellbeing that will underpin all that we do to contribute to the improvement of our area including the visitor economy.

This Tourism Strategy sets out the key Goals and Priorities that the Destination Management Board and its partners including BCP Council will develop an action plan to deliver over the next 5 years, in order to support and sustainably grow our year-round visitor economy in ways that are beneficial to the local economy and community.