Tourism Strategy 2027 thus has established priorities based on the five strategic pillars:

• add value to the territory, using historical-cultural assets and preserving their authenticity; urban regeneration; economic protection of natural and rural heritage, affirming the importance of tourism with regard to the economy of the sea, and the structuring of tourism offerings to better suit demand;
• drive the economy, with regard to competitiveness of businesses; simplification, eliminating bureaucracies and reducing contextual costs; attracting investment; improving tourism offerings; the circular economy; entrepreneurship and innovation;
• leverage knowledge, which includes improvement of the tourism professions; training human resources; ongoing qualification of entrepreneurs as managers, spreading of knowledge and information; establishing Portugal as a smart destination;
• generate networks and connectivity by more air travel routes throughout the year and increasing territorial mobility; promoting “tourism for all” from an inclusive point of view; involving society in the process of developing tourism and co-creation; networking and joint promotion among the various sectors.
• raising Portugal’s profile, making it more well known internationally as a destination for visiting, investing, living and studying, not to mention major events and making domestic tourism a competitiveness factor for leveraging the national economy.