Tourism Strategy of Turkey - 2023 is an effort that aims at providing extensions to management and implementation of strategic planning efforts and boosting the cooperation between public and private sectors of tourism with reference to the principle of "governance". Tourism Strategy of Turkey - 2023 and Action Plan prepared with a participative planning perspective have the primary objective of guiding the tourism and travel industry at production management and implementation phases, by putting forth a roadmap for the sector. This approach which formed the basis for efforts within the scope of Tourism Strategy of Turkey - 2023 allows for improving itself not on an individual land plot but regional basis within a guiding rather than imperative and dynamic rather than static framework.