Tourism is a potent force with immense potential for good. At its best, travelling increases empathy, forges friendships between strangers and reveals a broader perspective. When designed with intention, a place’s tourism industry can contribute to a higher purpose that supports residents and the natural environment.
Everyone is a part of the environment, and they must respect it. This idea, embraced by the Māori, signals a holistic approach to life and travel that is gaining popularity around the world. In the Bay of Plenty, where mountains, beaches, volcanoes and trees feel larger than life, visitors gain a true sense of connection to the earth. However, tourism must be carefully balanced.
To find balance, Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty plans for the future with a realistic view. For example, Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty takes climate projections into account and considers what they truly mean for this destination over the long term. Support for tourism is still strong among New Zealand residents, as Tourism Industry Aotearoa and Tourism New Zealand reported in the Mood of the Nation survey. However, the research also shows that the Bay of Plenty residents are growing concerned about visitor pressure. As visitor numbers increase, attitudes towards tourism among residents here are more negative than the norm across New Zealand.
What’s better than a visitor? A responsible visitor. Over the past decade, many places on Earth have begun to support responsible, sustainable forms of tourism. The next step is to move toward the even larger concept of regenerative tourism. This means not only preserving and sustaining this region’s natural beauty, but more importantly, embracing the challenge of restoring and healing everything that has suffered and regenerating all that has been depleted or threatened.
How can Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty, the tourism industry in general and individuals at large support this noble, global cause? This plan provides an answer. It articulates the inspiration and the higher purpose for all tourism actions in the Bay of Plenty. It also outlines a framework for that purpose. Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty invites you to participate in the Bay of Plenty’s plan for regenerative, purposeful tourism.
Tourism is a potent force with immense potential for good. At its best, travelling increases empathy, forges friendships between strangers and reveals a broader perspective. When designed with intention, a place’s tourism industry can contribute to a higher purpose that supports residents and the natural environment.
Everyone is a part of the environment, and they must respect it. This idea, embraced by the Māori, signals a holistic approach to life and travel that is gaining popularity around the world. In the Bay of Plenty, where mountains, beaches, volcanoes and trees feel larger than life, visitors gain a true sense of connection to the earth. However, tourism must be carefully balanced.
To find balance, Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty plans for the future with a realistic view. For example, Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty takes climate projections into account and considers what they truly mean for this destination over the long term. Support for tourism is still strong among New Zealand residents, as Tourism Industry Aotearoa and Tourism New Zealand reported in the Mood of the Nation survey. However, the research also shows that the Bay of Plenty residents are growing concerned about visitor pressure. As visitor numbers increase, attitudes towards tourism among residents here are more negative than the norm across New Zealand.
What’s better than a visitor? A responsible visitor. Over the past decade, many places on Earth have begun to support responsible, sustainable forms of tourism. The next step is to move toward the even larger concept of regenerative tourism. This means not only preserving and sustaining this region’s natural beauty, but more importantly, embracing the challenge of restoring and healing everything that has suffered and regenerating all that has been depleted or threatened.
How can Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty, the tourism industry in general and individuals at large support this noble, global cause? This plan provides an answer. It articulates the inspiration and the higher purpose for all tourism actions in the Bay of Plenty. It also outlines a framework for that purpose. Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty invites you to participate in the Bay of Plenty’s plan for regenerative, purposeful tourism.
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