GOALS of visibility and international market development:

• During the strategy period, the restart of tourism will be the focal point for Visit Green- land’s work as well as returning to the 2019 level of tourism by 2024.
• Initiate the measurement of tourism value creation and growth through turnover figures and creation of jobs.
• It is a goal that visitgreenland.com increases its annual number of unique visitors by 15% during the strategy period.
• Retention of agents that sell Greenland during the strategy period. Create annual growth in new agents and markets, with a focus on quality after 2024.