In 2021, the European tourism industry was still reeling from the effects of the COVID-19 pandemic. Against that backdrop, the 2021 update of the EU’s Industrial Strategy stressed the importance of supporting the recovery of the tourism ecosystem, while also making the most of the opportunity to accelerate the green and digital transitions. It was in this context that the transition pathway for tourism was launched.
The transition pathway for tourism was developed through an 8-month-long co-creation process in 2021 and published in February 2022. It recognised 27 areas of action to help the European tourism community to:
• Successfully recover from the pandemic while meeting the changing demand of technically savvy and increasingly environmentally and socially conscious consumers;
• Effectively contribute to the ambitious EU Green Deal and Digital Decade objectives; and build long-term resilience.
In 2021, the European tourism industry was still reeling from the effects of the COVID-19 pandemic. Against that backdrop, the 2021 update of the EU’s Industrial Strategy stressed the importance of supporting the recovery of the tourism ecosystem, while also making the most of the opportunity to accelerate the green and digital transitions. It was in this context that the transition pathway for tourism was launched.
The transition pathway for tourism was developed through an 8-month-long co-creation process in 2021 and published in February 2022. It recognised 27 areas of action to help the European tourism community to:
• Successfully recover from the pandemic while meeting the changing demand of technically savvy and increasingly environmentally and socially conscious consumers;
• Effectively contribute to the ambitious EU Green Deal and Digital Decade objectives; and build long-term resilience.