Travel isn’t a luxury anymore; it’s a necessity. Millennials and Gen Z see it as a way to recharge, connect, and discover themselves. Klook’s Travel Pulse study dives deep into this phenomenon, revealing something powerful: travel isn’t just fun, it’s a key driver of mental well-being. For these young generations across Asia Pacific and the United States, travel has become the ultimate therapy.

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This report gets to the heart of why these generations travel. It explores the emotional connection they have with exploring the world. It’s not just about checking off bucket list destinations; it’s about seeking authentic experiences, escaping the daily grind, and finding balance in our hyper-connected world. But it’s not all smooth sailing. The study also reveals the hurdles: time, money, and even the post-trip blues.

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Experiences are king for these travelers. It’s the fastest-growing segment of the travel industry. At Klook, we’re all about empowering travelers to embark on these transformational journeys, curating bigger, bolder experiences. With social media now the go-to search engine, travelers aren’t just browsing trips; they’re being inspired by creators, viral trends, and the experiences they see online. We understand the rising power of social commerce in travel, and we’re here to connect travelers with the best the world has to offer.

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2025 and beyond: the future of travel is bright. We believe travel has the power to connect, inspire, and truly transform us. At Klook, we’re committed to shaping the future of travel, empowering you to unlock the world and create memories that will last a lifetime.

• Travel as therapy: how travel has become essential for mental recharging
• The transformative power of travels
• The frustrations of wanderlust
• Why experiences are the key to self-care
• How social media is fueling the rise of “travel therapy”
• What’s next for travelers?