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Travel technology is in a permanent state of evolution. Solutions which have served us well become dated as expectations change, and new standards emerge. To remain ahead of this curve, it’s vital to understand the preferences of those who drive this change: travelers themselves.
With Travel Dreams, Amadeus has undertaken to do just this. Working alongside Opinium Research , 6,000 travelers in six markets – USA, China, Germany, UK, France and India – were asked a series of questions to deepen understanding of the end-to-end travel experience. Each of the markets was identified by the World Travel & Tourism Council (WTTC ) as a leader in driving tourism in 2024.
The findings presented here offer invaluable insight into what motivates travelers, what they expect from a destination, what inspires them, drives their loyalty and more.
Results are provided to deliver maximum value and actionable insights for hoteliers, car rental providers, insurers, destination management companies and other providers. The tangible findings presented below can play a vital role in understanding how the travel landscape is changing - and how to respond.
Before exploring the findings in more detail, the key discoveries are presented below.
Travel technology is in a permanent state of evolution. Solutions which have served us well become dated as expectations change, and new standards emerge. To remain ahead of this curve, it’s vital to understand the preferences of those who drive this change: travelers themselves.
With Travel Dreams, Amadeus has undertaken to do just this. Working alongside Opinium Research , 6,000 travelers in six markets – USA, China, Germany, UK, France and India – were asked a series of questions to deepen understanding of the end-to-end travel experience. Each of the markets was identified by the World Travel & Tourism Council (WTTC ) as a leader in driving tourism in 2024.
The findings presented here offer invaluable insight into what motivates travelers, what they expect from a destination, what inspires them, drives their loyalty and more.
Results are provided to deliver maximum value and actionable insights for hoteliers, car rental providers, insurers, destination management companies and other providers. The tangible findings presented below can play a vital role in understanding how the travel landscape is changing - and how to respond.
Before exploring the findings in more detail, the key discoveries are presented below.
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