If you just look at spend, you'll miss the trend.

It's no secret. The post-COVID travel boom has slowed down. But, by focusing on the dip in travel spending year-on-year, we miss two trends that continue to grow:

• People want experiences instead of material things and are proving it with their wallets
• The customer profile spending on travel is stable and makes up the majority of travel spending

In periods of stagnation, it's more critical than ever to identify and target the audiences that drive the industry.

• What Can This Guide Do For You?
• 2024: An Overview
• Explorers: Your Target Market
• Who Books What?: The Most Important Factors
• How To Market For ...
• Key Takeaways