From search to suitcase, be there for the entire booking journey

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The travel industry is seeing remarkable growth and transformation this year. As jetsetters embark on more adventures in 2024, travelers are increasingly turning to online resources for inspiration, with a growing reliance on AI tools for travel research. This trend has made it easier than ever to book everything needed for the perfect trip, signaling a new era where technology and innovation shape how people explore the world.

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However, this rapid growth brings its own set of challenges. With more companies vying for travelers' attention throughout the booking journey, competition in the industry has intensified. Travel players are working harder to stand out and capture the interest of travelers who have a world of options at their fingertips.

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In this report, we explore how travelers are booking and planning their getaways, providing essential insights to help advertisers connect more effectively with their audiences. To understand these trends, Criteo looked at survey findings from over 14,000 consumers worldwide and analyzed global data from hundreds of online travel agencies, airlines, hotels, and more travel specialists to uncover people’s travel plans and booking influences.

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• Global air travel has seen gains. Major regions saw between 3-14% growth in Air Travel bookings in Q3 2024 compared to the same period a year earlier, with APAC leading the pack at +14%.
• Travelers are booking while on-the-go. In APAC and EMEA, the share of flight bookings completed on mobile devices increased 4 points in September 2024 versus one year ago. The share was up 2 points in the Americas.
• Consumers are adjusting to increased costs. About one quarter of travelers around the world stated they had “spent more” on travel in the last 6 months compared to the same period last year. For some regions, this was as much as an 8-point jump since a Q3 2023 survey.
• AI is the ultimate travel agent. The share of travelers using AI is growing, with 41% finding it useful for destination ideas, and more than 30% saying the same for accommodation, dining, and activities suggestions.

• Industry Trends
• Traveler Sentiments
• Looking Ahead
• Regional Details