Reimagining how tourism contributes to a better life for all Oregonians, how travel enhances people and places and contributes to equitable livability, and how we can create more economic resilience for the industry and our diverse workforce.
Assessing our destination, our role as a destination management organization (DMO), our business practices, and undergoing an organizational design process to better lead and support Oregon’s tourism industry.
Doing all of this through a racial equity lens.
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Reimagining how tourism contributes to a better life for all Oregonians, how travel enhances people and places and contributes to equitable livability, and how we can create more economic resilience for the industry and our diverse workforce.
Assessing our destination, our role as a destination management organization (DMO), our business practices, and undergoing an organizational design process to better lead and support Oregon’s tourism industry.
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