If you thought 2024 was a ground-breaking year for travel, you ain’t seen nothing yet. As we enter 2025, tectonic plates are shifting in the retailing space. There’s a tug-of-war happening with distribution, new business models paying serious dividends, while more and more disruptors are eyeing travel for their next move. And the robots are still coming, as AI’s true potential in travel becomes clearer.

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All indicators signify that travel is at a tipping point. A watershed moment, where change spreads like never before. Other industries — like banking, fashion, and entertainment — have already experienced this, and can offer learnings on digital disruption. By taking this outside-in approach, and looking to the world’s best retailers, we can help travel stay on par with what consumers today really expect.

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5 Retailing Predictions for 2025

Travelport asked 2,100+ consumers globally about the changes they’re witnessing in other industries. New things they like (and don’t like), what they want to see more of, and what makes a great retailing experience. After all, the same people who buy travel also buy other things, right? Therefore, they expect a similar service. We think travel is at a tipping point. And we’ve used this research to create five predictions that will shape big changes in the months to come.

• Consumer-washing ends. Radical transparency begins
• Travel’s heading for a tech and mindset shift
• Unlikely brands form distribution alliances
• Travel subscription services take off
• Trust in AI takes travel to the next level