Amadeus completed a survey of global senior hospitality leaders to understand where they were focusing their technology investments this year.

The study revealed, in part:

• Hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months
• 85% of hoteliers view personalization as a key driver of commercial value, feeling it could help deliver in excess of 5% in incremental revenue
• 43% of hoteliers say their primary focus is improving operational efficiencies during high occupancy
• Hoteliers are keen to find ways to broaden and improve the services they offer guests, including specific room attributes (43%) and upselling of room types and value-add amenities (40%)

1. Introduction
2. Investment Plans
3. Investment Priorities
4. Sustainability
5. Conclusion & Methodology