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Life stages influence travel. Here’s how advertisers can make an impact at just the right time.
Understanding how travelers think about their trips goes beyond identifying their basic demographics. Age or generation only tells a fraction of the story. As we unlock a traveler’s motivations and needs, what’s even more telling is what life stage they’re in. After all, you could be a new parent at 25 or 40. Or hit your career stride at 35 or 55. There are a lot of opportunities to unpack.
As the most trusted travel brand in the world, Tripadvisor embarked on a deep dive to decode how life stages shape travel preferences and experiences. In this report, you’ll find an analysis of travel habits for eight life stages and key insights backed by our first-party data. Plus, we serve up recommendations advertisers can use to connect with travelers in a more meaningful way.
Life stages influence travel. Here’s how advertisers can make an impact at just the right time.
Understanding how travelers think about their trips goes beyond identifying their basic demographics. Age or generation only tells a fraction of the story. As we unlock a traveler’s motivations and needs, what’s even more telling is what life stage they’re in. After all, you could be a new parent at 25 or 40. Or hit your career stride at 35 or 55. There are a lot of opportunities to unpack.
As the most trusted travel brand in the world, Tripadvisor embarked on a deep dive to decode how life stages shape travel preferences and experiences. In this report, you’ll find an analysis of travel habits for eight life stages and key insights backed by our first-party data. Plus, we serve up recommendations advertisers can use to connect with travelers in a more meaningful way.
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