Author:
Skyscanner
Language:
English

Travel Trends 2024 Redefining Value Through Experience

October 2023
Marketing

Skyscanner has identified seven travel trends for 2024. Four culture-led travel vibes including Gig gripping, Main character energy, Budget bougie foodies and Destination and three behaviour-led travel types including Analogue adventurers, Celebration vacationers and Luxe-for-less seekers.

More than ever, travellers globally in 2024 are seeking out cultural experiences. If last year was about the freedom of ‘revenge travel’ after Covid restrictions were lifted, then 2024 is about visiting destinations which inspire a certain feeling.

While value for money is still top of mind, travellers are more than ever letting culture drive their decision-making. From gig trippers wanting to be moved by music to analogue adventurers turning away from the ‘always on’, 41% of travellers globally are being drawn to the overall vibe of a destination.

Contents:

  1. Overview
  2. Chapter 1 - Trending Destinations
  3. Chapter 2 - Best Value Destination
  4. Chapter 3 - Travel Vibes
  5. Chapter 4 - Travel Types
  6. Looking Forward

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Travel Trends 2024 Redefining Value Through Experience

October 2023
Marketing

Skyscanner has identified seven travel trends for 2024. Four culture-led travel vibes including Gig gripping, Main character energy, Budget bougie foodies and Destination and three behaviour-led travel types including Analogue adventurers, Celebration vacationers and Luxe-for-less seekers.

More than ever, travellers globally in 2024 are seeking out cultural experiences. If last year was about the freedom of ‘revenge travel’ after Covid restrictions were lifted, then 2024 is about visiting destinations which inspire a certain feeling.

While value for money is still top of mind, travellers are more than ever letting culture drive their decision-making. From gig trippers wanting to be moved by music to analogue adventurers turning away from the ‘always on’, 41% of travellers globally are being drawn to the overall vibe of a destination.

Contents:

  1. Overview
  2. Chapter 1 - Trending Destinations
  3. Chapter 2 - Best Value Destination
  4. Chapter 3 - Travel Vibes
  5. Chapter 4 - Travel Types
  6. Looking Forward