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This report features research from ABTA’s annual Holiday Habits survey which asks how people travelled in the 12 months prior and what their travel plans are for the year ahead. The research is carried out each summer with a nationally representative sample of 2,000 UK adults by The Nursery Research and Planning (www.the-nursery.net) on behalf of ABTA. The 2024 survey was carried out from 24 July to 2 August 2024, so any references to ‘the last year’ or ‘the past 12 months’ refer to August 2023 to July 2024, with ‘next year’ referring to the 12 months from August 2024.
Two of our trends feature data from different generations, which we define as follows: The Silent Generation = born 1928-1945, Baby Boomers = born 1946-1964, Gen X = born 1965-1980, Millennials = born 1981-1996, Gen Z = born 1997-2012. Our survey is answered by people aged 18+, so our Gen Z data covers respondents born between 1997 and 2006. References to Gen Z should be noted with the caveat that younger Gen Z members were not covered by our research.
This report features research from ABTA’s annual Holiday Habits survey which asks how people travelled in the 12 months prior and what their travel plans are for the year ahead. The research is carried out each summer with a nationally representative sample of 2,000 UK adults by The Nursery Research and Planning (www.the-nursery.net) on behalf of ABTA. The 2024 survey was carried out from 24 July to 2 August 2024, so any references to ‘the last year’ or ‘the past 12 months’ refer to August 2023 to July 2024, with ‘next year’ referring to the 12 months from August 2024.
Two of our trends feature data from different generations, which we define as follows: The Silent Generation = born 1928-1945, Baby Boomers = born 1946-1964, Gen X = born 1965-1980, Millennials = born 1981-1996, Gen Z = born 1997-2012. Our survey is answered by people aged 18+, so our Gen Z data covers respondents born between 1997 and 2006. References to Gen Z should be noted with the caveat that younger Gen Z members were not covered by our research.
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