Author:
Netherlands Board of Tourism and Conventions
NBTC-trends.webpNBTC-trends.webp
Language:
English

Trend Publication 2025

October 2024
Transformation

The Trend Publication 2025 is a strategic guide for everyone involved in the Dutch tourism sector.

We proudly present The Trend Publication 2025, the first edition of an annual publication highlighting the most important international traveller trends that will influence the Dutch tourism sector in the coming years. The tourism sector is constantly evolving, driven by technological progress, demographic changes, and a growing awareness of sustainability, health, and safety. To maintain the Netherlands' appeal as a destination, it is essential to understand and respond to these developments.

In recent years, our travel behaviour has changed dramatically worldwide. As a result, the tourism sector must be flexible and forward-thinking to keep the Netherlands competitive and appealing to a wide range of international visitors. The Trend Publication 2025 serves as a strategic guide for everyone in the Dutch tourism sector who wishes to respond to the changing interests and needs of visitors.

Our ambition is to develop the Netherlands into a future-proof destination where cities and regions can benefit optimally from visitors. Together, we can ensure that the Netherlands remains a resilient and attractive destination for travellers from all over the world. Should you have any questions or wish to know more about this Trend Publication, please feel free to contact us.

Contents:

  • Foreword
  • Introduction
  • Segmentation / Glocalities
  • Explanation of trend and trend map
  • The trends
  • Methodology / Research accountability 34
  • Colophon & contact

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Trend Publication 2025

October 2024
Transformation

The Trend Publication 2025 is a strategic guide for everyone involved in the Dutch tourism sector.

We proudly present The Trend Publication 2025, the first edition of an annual publication highlighting the most important international traveller trends that will influence the Dutch tourism sector in the coming years. The tourism sector is constantly evolving, driven by technological progress, demographic changes, and a growing awareness of sustainability, health, and safety. To maintain the Netherlands' appeal as a destination, it is essential to understand and respond to these developments.

In recent years, our travel behaviour has changed dramatically worldwide. As a result, the tourism sector must be flexible and forward-thinking to keep the Netherlands competitive and appealing to a wide range of international visitors. The Trend Publication 2025 serves as a strategic guide for everyone in the Dutch tourism sector who wishes to respond to the changing interests and needs of visitors.

Our ambition is to develop the Netherlands into a future-proof destination where cities and regions can benefit optimally from visitors. Together, we can ensure that the Netherlands remains a resilient and attractive destination for travellers from all over the world. Should you have any questions or wish to know more about this Trend Publication, please feel free to contact us.

Contents:

  • Foreword
  • Introduction
  • Segmentation / Glocalities
  • Explanation of trend and trend map
  • The trends
  • Methodology / Research accountability 34
  • Colophon & contact