We surveyed 217 UK-based marketing professionals who work in the Travel & Tourism sector to understand the current marketing landscape. We gathered responses from a mix of levels, from middle management to C-Level executives, in different-sized companies across various industries.

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This report shares our findings and allows you to benchmark your business and see how you compare to those of a similar size. Gain insights into:

• The biggest business challenges marketers anticipate facing
• The marketing activities that are predicted to drive the most revenue
• The areas in which additional investments will be made How marketers are measuring the success of their efforts

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