We know what you’re thinking ... “Not another eBook!” Bear with us, this one’s different. Packed with creative ideas and practical tips that you can put into practice for your destination in 2025.

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This guide is designed to cut through the clutter and give you what you really need: a compelling suite of topical trends and creative ideas you can easily adapt and share across your website and social media channels to elevate your destination’s profile.

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Inside you’ll find the top six tourism trends to watch in 2025, each paired with actionable tactics to ensure you’re always one step ahead. We’re here to help you not just keep up with the trends, but to lead them — positioning your destination for success in the coming year.

• Priceless escapes: How Destination Dupes can combat over-tourism
• Me, myself, and the open road: The appeal of solo travel
• Work from paradise: Unlocking the power of workations
• Nostalgia-cations: Relive the past, create new adventures
• Nature’s playground: Discover the joy of slow adventure with agri-tourism
• Crowds, Cheers and Culture: Harnessing the power of event tourism