This report from the World Travel and Tourism Council (WTTC) reveals the region’s full economic, environmental, and social impact. While the future is bright for the sector, it does face significant challenges, many of which are common to the region, some of which are specific to individual countries. This report seeks to identify those challenges and proposes solutions to ensure the region’s sustainable and inclusive growth.
The first section of the report looks at the economic, environmental and social impact of Travel & Tourism in Latin America, including the progress of the sector over the past fifteen years and forecasts for future growth. It then outlines the state of connectivity, including inbound air travel, along with the sector’s strategies for promoting tourism, highlighting areas of focus that are crucial for the sector’s success.
Next, the report examines specific regional challenges, including skills and training, and biodiversity loss. It also outlines the significant opportunities, with examples from successful countries that may provide lessons for others. These include investment in tourism infrastructure, upskilling and recognition of informal skill development, smart taxation policies, and Nature Positive tourism.
Finally, it outlines four policy recommendations where, if the region harnesses the opportunities above, it can grow at a rate that is considerably higher than our baseline forecast. These areas include creating an enabling environment, maintaining effective transport infrastructure, efficient visa facilitation, and successful tourism marketing.
This report from the World Travel and Tourism Council (WTTC) reveals the region’s full economic, environmental, and social impact. While the future is bright for the sector, it does face significant challenges, many of which are common to the region, some of which are specific to individual countries. This report seeks to identify those challenges and proposes solutions to ensure the region’s sustainable and inclusive growth.
The first section of the report looks at the economic, environmental and social impact of Travel & Tourism in Latin America, including the progress of the sector over the past fifteen years and forecasts for future growth. It then outlines the state of connectivity, including inbound air travel, along with the sector’s strategies for promoting tourism, highlighting areas of focus that are crucial for the sector’s success.
Next, the report examines specific regional challenges, including skills and training, and biodiversity loss. It also outlines the significant opportunities, with examples from successful countries that may provide lessons for others. These include investment in tourism infrastructure, upskilling and recognition of informal skill development, smart taxation policies, and Nature Positive tourism.
Finally, it outlines four policy recommendations where, if the region harnesses the opportunities above, it can grow at a rate that is considerably higher than our baseline forecast. These areas include creating an enabling environment, maintaining effective transport infrastructure, efficient visa facilitation, and successful tourism marketing.
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