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Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe are becoming aware of the missed opportunity that cookieless browsers present today. In ID5’s State of Digital Identity 2022 report, it was found that 69% of advertiser respondents want to be able to reach cookieless audiences today, and 87% believe they are missing out on the opportunity of doing so.
In response to increasingly unaddressable environments, universal identifiers (UIDs) have proven themselves as one of the top alternatives to third-party cookies and MAIDs. Universal IDs are alternative identifiers that enable user-level identification across websites and platforms without third-party cookies. They optimize the number of addressable users and enable campaign strategies such as targeting and measurement, benefiting both the buyers and sellers of data-driven digital advertising.
In ID5’s State of Digital Identity 2022 report, first-party universal identifiers took the top spot as the most favored solution to replace third-party cookies above all other options, with 38% of respondents opting for this alternative.
For advertisers, universal IDs are a valuable asset to consider. These solutions can unlock the ability to increase ROI, reach more users, and deliver campaign objectives across both cookie-based and cookieless environments. Ultimately, they replace the capabilities that cookies have been used for in a privacy-compliant way.
Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe are becoming aware of the missed opportunity that cookieless browsers present today. In ID5’s State of Digital Identity 2022 report, it was found that 69% of advertiser respondents want to be able to reach cookieless audiences today, and 87% believe they are missing out on the opportunity of doing so.
In response to increasingly unaddressable environments, universal identifiers (UIDs) have proven themselves as one of the top alternatives to third-party cookies and MAIDs. Universal IDs are alternative identifiers that enable user-level identification across websites and platforms without third-party cookies. They optimize the number of addressable users and enable campaign strategies such as targeting and measurement, benefiting both the buyers and sellers of data-driven digital advertising.
In ID5’s State of Digital Identity 2022 report, first-party universal identifiers took the top spot as the most favored solution to replace third-party cookies above all other options, with 38% of respondents opting for this alternative.
For advertisers, universal IDs are a valuable asset to consider. These solutions can unlock the ability to increase ROI, reach more users, and deliver campaign objectives across both cookie-based and cookieless environments. Ultimately, they replace the capabilities that cookies have been used for in a privacy-compliant way.
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