If you’re unfamiliar with Data Enrichment, you must be wondering why you should start integrating data into your business practices and what’s its real value. Before we get started, let’s first break down what Data Enrichment is.
Data Enrichment is the process of enhancing first-party data by merging third-party datasets to validate, enrich, complete and improve data that’s already held by a company. In other words, it’s accessing new datasets and KPIs across a wide variety of sources to transform your data into actionable business, customer and location insights.
If you’re unfamiliar with Data Enrichment, you must be wondering why you should start integrating data into your business practices and what’s its real value. Before we get started, let’s first break down what Data Enrichment is.
Data Enrichment is the process of enhancing first-party data by merging third-party datasets to validate, enrich, complete and improve data that’s already held by a company. In other words, it’s accessing new datasets and KPIs across a wide variety of sources to transform your data into actionable business, customer and location insights.
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