The Carnival of Venice is renowned worldwide, sharing the spotlight with Rio de Janeiro as the most celebrated carnivals.

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While the festival greatly benefits local tourism financially and in terms of visibility, the city is proactively addressing sustainability issues to minimise its ecological footprint.

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The Data Appeal Company used the D/AI Destinations platform to study the real economic and social impact of the Venice Carnival behind the scenes.

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What were the main findings?

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• Average accommodation rates on OTAs during Carnival are 40% higher than in 2023 and up to 57% higher than the average for the first three months of 2024. Short-term rentals exhibit the highest rate increase at +47% compared to the previous year.
• Rate peaks are observed during all three Carnival weekends (27-28 January; 3-4 February; 10-11 February).
• The third weekend of 10-11 February shows the highest OTA saturation and rates, with average hotel rates at €427 and short-term rental rates at €298, and a saturation rate of around 30%.
• Bookings on online portals have been slow, indicating a shift towards last-minute and direct channel bookings.

1. Main Findings
2. Visitors from 140 countries at the Venice Carnival
3. Hotel and short-term rental prices
4. Sustainability and quality of life