Visit Hull and East Yorkshire (VHEY) is a business to business destination management partnership supported by the Hull and East Riding Council’s working collaboratively across the visitor economy within the Hull and East Yorkshire area.
In 2021 Government commissioned an independent review of destination management across the UK, The ‘De Bois Review’. As a result of the findings and recommendations Visit Britain are now seeking to level up the national tourism landscape by taking forward the development of accredited Local Visitor Economy Partnerships. As we embrace the new landscape, VHEY needs to realise its position in the regional and national visitor economy structure. Therefore, transforming this long standing partnership into a Government nationally accredited ‘Local Visitor Economy Partnership’ is an integral part of this Destination Management Strategy.
Within this strategy we have identified 4 over-arching priorities with a key focus on supporting the visitor economy to achieve it’s maximum potential. A destination management action plan will be developed to detail the activity required to achieve the following strategic priorities.
Priority 1 – Grow Value
Support continuous growth of the Visitor Economy across Hull and East Yorkshire growing it to be £1 billion+ by 2028.
Priority 2 – Quality Locations
Develop and present a destination of distinctiveness through animation, pride of place, accessibility and sustainability.
Priority 3 – Support Productivity
Deliver a targeted business support package that will offer a range of tailored activity to ensure our local businesses maximise on opportunity and develop resilience to adapt and grow within an ever changing economic climate.
Priority 4 – Embracing a New Landscape
In partnership with local private and public sector stakeholders, develop a Local Visitor Economic Partnership (LVEP) that will achieve Government accreditation and be at the forefront of Yorkshire’s visitor economy strategic structure.
Visit Hull and East Yorkshire (VHEY) is a business to business destination management partnership supported by the Hull and East Riding Council’s working collaboratively across the visitor economy within the Hull and East Yorkshire area.
In 2021 Government commissioned an independent review of destination management across the UK, The ‘De Bois Review’. As a result of the findings and recommendations Visit Britain are now seeking to level up the national tourism landscape by taking forward the development of accredited Local Visitor Economy Partnerships. As we embrace the new landscape, VHEY needs to realise its position in the regional and national visitor economy structure. Therefore, transforming this long standing partnership into a Government nationally accredited ‘Local Visitor Economy Partnership’ is an integral part of this Destination Management Strategy.
Within this strategy we have identified 4 over-arching priorities with a key focus on supporting the visitor economy to achieve it’s maximum potential. A destination management action plan will be developed to detail the activity required to achieve the following strategic priorities.
Priority 1 – Grow Value
Support continuous growth of the Visitor Economy across Hull and East Yorkshire growing it to be £1 billion+ by 2028.
Priority 2 – Quality Locations
Develop and present a destination of distinctiveness through animation, pride of place, accessibility and sustainability.
Priority 3 – Support Productivity
Deliver a targeted business support package that will offer a range of tailored activity to ensure our local businesses maximise on opportunity and develop resilience to adapt and grow within an ever changing economic climate.
Priority 4 – Embracing a New Landscape
In partnership with local private and public sector stakeholders, develop a Local Visitor Economic Partnership (LVEP) that will achieve Government accreditation and be at the forefront of Yorkshire’s visitor economy strategic structure.
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