Author:
VisitBritain
Language:
English

VisitBritain Business Events Legacy and Impact Toolkit

April 2023
MICE

VisitBritain, in partnership with #MEET4IMPACT, is pleased to introduce our Legacy and Impact Toolkit.

With international associations, businesses and tradeshows rethinking their models and approaches to live and hybrid events, the events industry is a hugely important vehicle to influence positive impact and education. Deeper collaboration of knowledge, stronger engagement with local communities and businesses, inserting sustainability into all key decision-making, and establishing a positive legacy will all be at the heart of business events looking ahead.

Event legacy can be defined and executed in various forms but must be articulated, aligned and planned early in the cycle of organising a business event. International associations, global businesses and trade show organisers are working in partnership with destinations and venues to include legacy within RFPs, recognising the importance of incorporating longer-term positive impact objectives. As we look towards the future, this approach within our industry will become more and more common, with a joint responsibility to identify and develop bespoke legacy and impact strategies.

VisitBritain encourages all our event partners to consider the specific actions you can take to align your events with stronger and more long-term impacts. Using this toolkit, we hope to offer support that helps you build knowledge around legacy, and develop stronger engagement with event organisers, local communities and stakeholders to help drive deeper positive impact and outcomes for your destination.

Together, we can help shape the future of events in Britain.

Contents:

  1. Introduction – VisitBritain
  2. Context
  3. Approach for this toolkit
  4. Key Definitions in this Toolkit
  5. Initiating Legacy Projects in your Destination
  6. Define
  7. Manage
  8. Measure
  9. Maximise

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VisitBritain Business Events Legacy and Impact Toolkit

April 2023
MICE

VisitBritain, in partnership with #MEET4IMPACT, is pleased to introduce our Legacy and Impact Toolkit.

With international associations, businesses and tradeshows rethinking their models and approaches to live and hybrid events, the events industry is a hugely important vehicle to influence positive impact and education. Deeper collaboration of knowledge, stronger engagement with local communities and businesses, inserting sustainability into all key decision-making, and establishing a positive legacy will all be at the heart of business events looking ahead.

Event legacy can be defined and executed in various forms but must be articulated, aligned and planned early in the cycle of organising a business event. International associations, global businesses and trade show organisers are working in partnership with destinations and venues to include legacy within RFPs, recognising the importance of incorporating longer-term positive impact objectives. As we look towards the future, this approach within our industry will become more and more common, with a joint responsibility to identify and develop bespoke legacy and impact strategies.

VisitBritain encourages all our event partners to consider the specific actions you can take to align your events with stronger and more long-term impacts. Using this toolkit, we hope to offer support that helps you build knowledge around legacy, and develop stronger engagement with event organisers, local communities and stakeholders to help drive deeper positive impact and outcomes for your destination.

Together, we can help shape the future of events in Britain.

Contents:

  1. Introduction – VisitBritain
  2. Context
  3. Approach for this toolkit
  4. Key Definitions in this Toolkit
  5. Initiating Legacy Projects in your Destination
  6. Define
  7. Manage
  8. Measure
  9. Maximise