Accessible tourism can help businesses in many ways by tapping into under-served and growing markets, differing customer groups and local communities. Wherever you are in your accessibility journey and however new or well-established your business is this Accessible and inclusive tourism toolkit for businesses aims to give you practical hints and tips, and the reassurance and confidence, to move forward inclusively.

As a best-in-class resource for the tourism industry, this toolkit introduces the legal, commercial and ethical importance of accessibility, before providing guidance related to:

• Customer groups and how to remove barriers.
• How to provide an inclusive welcome with integrity and empathy at its heart.
• The availability of inclusive features and facilities (whether physical, digital or operational).
• How to market your accessibility to potential and existing customers.
• How to become a more inclusive employer and create an inclusive internal culture within your business.
• Measuring success and ensuring accessibility journey accountability.
• The support bodies, influencers, awards and schemes to help you best communicate and celebrate your accessibility.

1. Toolkit Overview
2. Contents
3. Introduction
4. Section 1: What is accessibility?
5. Section 2: The benefits of providing an inclusive experience
6. Section 3: Know your customer
7. Section 4: An Inclusive Welcome
8. Section 5: Accessible Features and Facilities
9. Section 6: Marketing Your Accessibility
10. Section 7: Inclusive Recruitment and Employment
11. Section 8: Continuing your Accessibility Journey