The time is right to look to the future and set a 10-year strategy for the Western Australian visitor economy.
Post-pandemic recovery is not yet complete, but stabilisation has enabled the WA Government and industry to understand the broader landscape, and what is required to advance the visitor economy in Western Australia as a powerhouse for diversification.
In the years prior to COVID-19, the visitor economy represented two per cent of the Total Gross State Product, and around five per cent of total filled jobs.
The phrase ‘tourism is everyone’s business’ epitomises how the strategy has been developed and how the visitor economy in Western Australia will prosper and grow. More than 500 stakeholders across Western Australia supported the development of WAVES 2033 through a range of workshops and one-on-one consultations.
Western Australia has a strong intrastate visitor market, however, the key to driving step-change performance by 2033 is attracting high-yield travellers from out-of-state, primarily from international markets.
Western Australian experiences and attractions are sought after by discerning and high-yield travellers, and the objectives of this strategy will ensure that key target markets know what Western Australia has to offer, and that visitors have a world-class experience in our state.
This requires a strong focus on re-establishing and expanding access and growing the range and density of infrastructure and experiences.
Defining the Visitor Economy
The visitor economy encompasses a wide range of industries that offer goods and services to individuals travelling for holiday, visiting friends and relatives (VFR), business and international education.
The Western Australian tourism industry operates in a high value globally-competitive market.
In recognition of the breadth of the industry, this strategy adopts a broader perspective of the visitor economy that encompasses all types of visitors and businesses involved in delivering visitor-facing services throughout the entire visitor experience.
It recognises that people travel for many purposes beyond leisure and there are numerous individuals and businesses catering to these visitors.
The makeup of the Western Australia visitor economy in terms of visitors and visitor spend is shown in the charts.
The time is right to look to the future and set a 10-year strategy for the Western Australian visitor economy.
Post-pandemic recovery is not yet complete, but stabilisation has enabled the WA Government and industry to understand the broader landscape, and what is required to advance the visitor economy in Western Australia as a powerhouse for diversification.
In the years prior to COVID-19, the visitor economy represented two per cent of the Total Gross State Product, and around five per cent of total filled jobs.
The phrase ‘tourism is everyone’s business’ epitomises how the strategy has been developed and how the visitor economy in Western Australia will prosper and grow. More than 500 stakeholders across Western Australia supported the development of WAVES 2033 through a range of workshops and one-on-one consultations.
Western Australia has a strong intrastate visitor market, however, the key to driving step-change performance by 2033 is attracting high-yield travellers from out-of-state, primarily from international markets.
Western Australian experiences and attractions are sought after by discerning and high-yield travellers, and the objectives of this strategy will ensure that key target markets know what Western Australia has to offer, and that visitors have a world-class experience in our state.
This requires a strong focus on re-establishing and expanding access and growing the range and density of infrastructure and experiences.
Defining the Visitor Economy
The visitor economy encompasses a wide range of industries that offer goods and services to individuals travelling for holiday, visiting friends and relatives (VFR), business and international education.
The Western Australian tourism industry operates in a high value globally-competitive market.
In recognition of the breadth of the industry, this strategy adopts a broader perspective of the visitor economy that encompasses all types of visitors and businesses involved in delivering visitor-facing services throughout the entire visitor experience.
It recognises that people travel for many purposes beyond leisure and there are numerous individuals and businesses catering to these visitors.
The makeup of the Western Australia visitor economy in terms of visitors and visitor spend is shown in the charts.
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